How we protect your information.

1. Introduction

This Privacy Policy explains how the dental practice of Riki T. Kreitman, DMD ("we," "us," or "the Practice"), located at 34 South Fourth Avenue, Highland Park, NJ 08904, collects, uses, shares, and protects personal information about visitors to our website (drkreitman.com) and patients of our practice.

2. Information We Collect

2a. Information you provide directly

• Contact information (name, email address, phone number, mailing address)
• Demographic information (date of birth, sex assigned at birth)
• Insurance information (carrier, plan, member ID, group number)
• Health information (medical history, medications, allergies, dental history, diagnoses, treatment plans and records, imaging)
• Billing and payment information
• Any other information you choose to share with us

2b. Information collected automatically on our website

• Technical data such as IP address, browser type, device type, operating system, and referrer URL
• Usage data (pages visited, time on page, navigation patterns) via standard web analytics
• Cookies and similar technologies for site functionality and analytics (see Section 6)

3. How We Use Your Information

We use information you provide to:

• Provide dental care and related services
• Schedule and confirm appointments
• Process insurance claims and payments
• Communicate with you about your care, appointments, or account
• Maintain accurate and complete patient records as required by law
• Operate, improve, and secure our website
• Comply with legal, regulatory, and professional obligations

4. Protected Health Information (HIPAA)

The Practice is a HIPAA-covered entity. Protected health information (PHI) — information that identifies you and relates to your past, present, or future health, treatment, or payment for care — is handled in accordance with the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and applicable state laws.

Our Notice of Privacy Practices, which you receive at your first visit and may request at any time, describes in detail how we may use and disclose your PHI and describes your rights regarding that information. Please ask for a copy at the front desk or email office@drkreitman.com.

5. When We Share Information

We share information only in specific, limited circumstances, including:

• For treatment. We may share information with other healthcare providers involved in your care (for example, a specialist we refer you to, or a dental laboratory fabricating a restoration).
• For payment. We share information with insurance carriers, payment processors, and billing services to process claims and payments.
• For healthcare operations. With service providers (such as IT, electronic health record vendors, communications systems) that assist in operating the practice, under appropriate confidentiality and security obligations.
• As required by law. Including public health reporting, responses to subpoenas or court orders, and reporting obligations under state and federal law.
• With your explicit authorization. Any other sharing requires your written authorization, which you may revoke at any time.

We do not sell your personal information. We do not share your health information for marketing purposes without your explicit written authorization.

6. Cookies and Website Analytics

Our website uses cookies and standard web analytics to understand how visitors interact with the site (pages viewed, navigation patterns, approximate geography). This information is aggregated and is not tied to your identity as a patient. You may disable cookies in your browser settings; doing so will not affect your ability to receive care or contact us.

7. Security

We maintain administrative, physical, and technical safeguards designed to protect the confidentiality, integrity, and availability of personal information. No system is perfectly secure, but we take this responsibility seriously and review our practices regularly.

8. Retention

We retain patient records for the period required by applicable law and professional standards. Website analytics data and technical logs are retained for a more limited duration consistent with operating and improving the website.

9. Your Rights

You have the right to access, amend, and request a copy of your dental records, and to request an accounting of certain disclosures, subject to applicable law. To exercise any of these rights, please contact the office by phone or email.

10. Children's Privacy

We provide dental care to pediatric patients under the authorization of a parent or legal guardian. Our website is not directed at children under 13, and we do not knowingly collect personal information online from children under 13.

11. Changes to This Policy

We may update this policy from time to time. Material changes will be posted on this page with an updated "Last updated" date. Please review periodically.

12. Contact Us

If you have questions or concerns about this policy or how your information is handled, please contact us:

Riki T. Kreitman, DMD
34 South Fourth Avenue
Highland Park, NJ 08904
Phone: (732) 572-3226
Email: office@drkreitman.com